Design Development

Design Development is where your concepts take shape. I work with both emerging and established brands to create compelling, trend-driven designs using Adobe Creative Suite, Procreate, and 3D design tools. The process begins with detailed mood boards and CADs, followed by tech packs complete with specifications, colour-ways, BOM, and measurements for all sizes.

Clients can expect weekly consultation calls or frequent email feedback loops to ensure their brand vision and business strategy are seamlessly integrated into every design. I’m available throughout the process to answer questions, share insights, and make adjustments as needed. For projects with larger budgets, I provide refinement of designs, guidance on prototypes, fits and strike-off approvals, and can refer trusted sourcing partners for production. My 14+ years in the industry, leading design for a major retailer, ensures I deliver both creativity and commercial appeal. I pride myself on having an eye for detail, emerging trends, and colour combinations that will give your designs a modern edge, making them stand out.